‘Fast and light’ is what this season’s trail footwear stands for. Altra’s new product, Superior 5, is a lightweight, fast trail shoe with excellent grip on any terrain with a MaxTrac outsole and multi-directional lug pattern. The improved removable StoneGuard is made with less material and protects your feet while reducing weight. The so-called “burrito” style wrap-around tongue creates a feeling of wearing that envelops the senses.
Retailer Title Nine has announced its fourth annual Pitchfest Outdoor Edition. This is a campaign to find female entrepreneurs who want to promote their brand, tell their story, and showcase innovative products. Even if they have not collaborated with Title Nine, female entrepreneurs working in the fields of outdoor and active lifestyle equipment, clothing, and accessories can apply.
Hershey Puppy, a brand under Wolverine Worldwide, plans to add a printed lattice structure to the Voxel8, which is inserted into the midsole as an insert to absorb shock and enhance comfort. The technology will be available from March 2022.
K-Switzerland has appointed Dave Grange as Chairman of the World K-Swiss Brands and General Director of the Americas. Gramgie replaces Barney Waters, who has served as Chairman since 2016. Grange held the position of VP of Sales at K-Switzerland until recently.