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Atlanta shoe market is growing in the midst of this COVID epidemic

Atlanta shoe market is growing in the midst of this COVID epidemic
Picture: Collected

With two shows under its pandemic belt, Laura O’Brien, director of The Atlanta Shoe Market (TASM), believes she’s got the new normal safety protocols and show format down pat, as well as the trust of attendees. What’s more, the long-time show director (42 years and counting!) believes TASM’s big head start on a return to in-person shows has helped make Atlanta the industry’s must-attend destination. And with 800 brands already signed up and a floor plan 92 percent sold out months in advance of the (Feb. 19-21) edition at Cobb Galleria Centre, the numbers strongly back that up.

“Our fashion collection area is sold out and now has a huge waiting list,” O’Brien reports, noting that the upcoming event is using the larger pre-COVID floor plan. “We’ve picked up a lot of FFANY exhibitors who might have only shown there in the past, as well as a lot more international exhibitors (from Turkey, Mexico, Italy, Spain and Canada, among others) and more retailers are coming from across the country. I’m very proud that TASM is on the map as the national show.”

Consistency, reliability and affordability serve as TASM’s long-running formula for success. “It’s what I’ve always said: We’re a trade show association, so our ability to keep prices down for vendors has been a huge part of our success,” O’Brien says. Another factor contributing to TASM’s strong return is the fact that other cities, notably New York and Las Vegas, are still struggling to get back to normal. “Where else are they going to go?” O’Brien asks. “They’re coming to Atlanta, and once they do, they always come back.” Find more.

|Source: Online/KSU

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