Brooks announced that it plans to achieve zero carbon emissions by 2040 through new climate measures and sustainable consumption efforts, including a “take-back” program and a movement to use 100% recycled polyester in footwear by 2023.
Brooks is the first to consider “a key strategy to remove carbon by converting factory electricity to renewable electricity, converting fabric yarns to a low-impact dyeing process, and airlifting materials to recycled content.” We will reduce our carbon emissions through a “solid climate roadmap”.
Brooks, in partnership with carbon offset company ClimateCare, will purchase “high-quality carbon credits from projects that stop or reduce carbon emissions to the atmosphere.” The project is based not only in the United States, but also globally. Brooks launched its first carbon-neutral product, the Ghost running shoe, on July 1st.
The brand also plans to reduce the use of non-renewable resources. Brooks said it will launch a take-back program in 2022, “to create an environment for the adoption of professional cycling footwear in the next few years.” He added that by 2025, it will commit to zero footwear waste in landfills and incineration.
“I think running can change everything in our daily lives, our quality of life, and even this world. But to make those benefits accessible to everyone, we need to engage on a global scale,” said David Kemp, senior director of Brooks Learning. “We are implementing programs that support the UN 2030 Sustainable Development Goals and join the Climate Declaration.”