Brooks Running has outlined its 2030 planetary strategy that includes a promise to achieve net-zero carbon emissions by 2040.
“At Brooks, we think that climate change demands urgent and universal action,” said David Kemp, senior manager, Corporate Responsibility, Brooks Running. “Because more than 150 million people worldwide run outside, it’s critical that we take responsibility for our impact on the planet.”
Brooks said it had developed key strategies to decarbonize, including converting factories to renewable electricity, converting textile yarns to low-impact dyeing processes and sourcing materials with recycled content.
In partnership with ClimateCare, Brooks will also purchase carbon credits from projects that avoid or reduce carbon emissions from entering the atmosphere. The portfolio of projects includes those from the U.S., where Brooks is headquartered and a majority of product is sold, and international countries where Brooks employees work and some of the brand’s products and materials are manufactured. In addition to meeting the criteria for selecting carbon offsets projects, each will provides additional environmental and social benefits, including improving air quality, health and well-being.
The company’s climate-neutral commitment will launch on July 1 with the introduction of its Ghost 14 shoe—its first carbon-neutral product. In addition to reducing the product’s environmental impact by incorporating recycled materials, Brooks will purchase carbon offsets from projects that meet strict criteria for making a difference in addressing climate change. Find more.