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Carbon Neutrality at adidas: How our Sustainability Strategy Will Get Us There

Carbon Neutrality at adidas: How our Sustainability Strategy Will Get Us There

adidas’ Senior Vice President of Sustainability, Katja Schreiber, outlines the company’s sustainability strategy and its path towards carbon neutrality by 2050.

As someone who works in the field of sustainability, I know that every decision counts: be it my choice of lunch options, mode of transportation when meeting friends, or the temperature I select when turning on the washing machine.

We all make many of these decisions every day, decisions that have an impact on our personal carbon footprint. But I know that choosing the sustainable option in these sorts of personal choices is not enough.

That is part of what attracted me to an adidas sustainability role. As one of the largest and most influential companies in the sportswear industry, we can lead the way to carbon neutrality.

We know that our consumers are essential and active members of the team. Over 70% of adidas consumers identify sustainability as an important purchase driver. They expect companies like adidas to drive solutions at scale, which is exactly what we are focused on. We want them to know that at adidas, sustainability is as important to us as it is to them. That’s why we continue to push the boundaries.

As part of our 2025 strategy, Own the Game, adidas’ sustainability focus is moving from strong, standalone initiatives to a comprehensive consumer-facing sustainability program at scale. The overarching objective is to achieve carbon neutrality across our entire supply chain by 2050. Here’s a behind-the-scenes view of what we are working on. Find detail.

|Source: Online/KSU

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