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CCC unveils new business strategy

CCC unveils new business strategy

The Polish-based footwear group has unveiled its ‘GO.25 Everything fashion. Omnichannel platform’ strategy, with which it expects to triple annual revenue by 2025

“The transformation of consumer behaviour has accelerated significantly over the past several months. Shopping preferences have shifted even more towards digital retail channels and today’s customers expect even more up-to-date, fast and consistent service across different channels. Our organization has always boldly embraced change and delivered rapid growth. This still holds true – we want to multiply the potential we have today. We are merging online with offline to provide customers with new shopping experience”, explained Marcin Czyczerski, President of the Management Board of the CCC Group.

The new strategy intends to foster continued growth under the omnichannel platform model, which brings together the group’s brands (CCC, HalfPrice, eobuwie.pl, MODIVO and DeeZee). It also encompasses the commitment of the company to be an active participant in the entire customer journey.

“Omnichannel platform means we can easily add new categories, brands and products for different customer segments and prices. It also means we are everywhere a customer might need us – because we enjoy a strong position both in stores and in the digital world. We have a quite unique, strong business model, and the chance to expand our market shares post-pandemic is great” added Karol Póltorak, Vice President of the Management Board, Strategy and Development, CCC Group. Find more.

|Source: Online/SZK

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