Director Demand Planning – Operational Excellence

Area: GCA. Department   Demand Planning. Direct Reporting Line: Senior Director Demand Planning. GCA/ Indirect/secondary reporting line: none. Subsidiary/country: China. Location: Shanghai. GSMS/ Grade: M2. Number of Personnel Managed: 3-4. Cost Center/Budget and/or Revenue Responsibility:


Cross-category analysis

  • Work in close collaboration with the Operational Demand Planning team on the monthly RDP by looking from cross-category perspective and analyze vs market, consumer, and competitors’ research data
  • Identify opportunities to optimize the demand plan by product types, divisions and genders, price points
  • Holistic analysis of the demand from omni-channel and cross-category perspective
  • Present findings and drives actions with BUs, Channels and Operational Demand Planning
  • Deep dive into historical data to identify buying errors and propose solutions for course-correction
  • Reconcile the IBP vs the RDP to minimize inconstancies
  • Drives and supports the decisions related to buy and reorders

Marketplace insights:

  • Use Market research and consumer data to identify gaps, opportunities and risk in the range planning by working closely with CTC and Bus
  • Analyse the buy vs market research and consumer data and presents actionable proposals in a timely manner working with BUs, Channels and Operational Demand Planning team
  • Work with Business development to understand market and consumer trends and translate them into recommendations for better forecasting and buy
  • Observe the market regarding trends and changes, chances and risks and take required actions in alignment with the Bus/Channels
  • Identify opportunities for fast creation in collaboration with CCA, BUs, CTC and ODP in line with market trends
  • Work with Sales to understand customer insights and competitor’s performance
  • Work with D&A on understanding promotional activities impact on the demand to drive accurate demand phasing and projection, seize opportunities, or optimize future promotional plans
  • Analyze overall marketplace and come up with actions to ensure healthy inventory levels in collaboration with Operational Demand Planning, Channels, BUs and Marketplace management


  • Work with CTC and BU on identifying Speed articles candidates
  • Work with SCM and Sourcing on identifying opportunities for fast creation, capacity reservation
  • Maintain a speed articles rolling forecast
  • Work with Buying teams and ODP on validating Speed reorders

Project Management

  • Leads key Demand Planning Projects in close alignment with PMO and key stakeholders
  • Supports other Finance and Demand Planning Projects: IBP’25, FPS – Target Operating Model

Personnel management of direct reports

  • Manage your teams in line with the Leadership framework
  • Establish a high-performance culture via the communication of clear expectations and targets
  • Develop the functional and social competences of all employees
  • Evaluate the performance and competencies of your employees within my Best framework
  • Introduce a feedback culture and ensure as well that the 3C´s are followed throughout the department
  • Manage and develop talents within your team to develop their competencies and managing skills to grow within the DP department
  • Secure the adherence to all employee relevant adidas guidelines and all legal obligations

KPIs: Control and steer all relevant KPIs

  • IDL
  • Demand Plan Accuracy & Reliability
  • Inventory Management
  • Optimization/reduction of excess Stock
  • Availability

Key Contacts:

  • Marketing
  • Sales Channels
  • Product Supply
  • Order Fulfilment
  • Finance (FP&A and Finance Operations)
  • Global Integrated Planning
  • Business Development

Knowledge, Skills and Abilities:

  • Ability to manage complex situation and challenges
  • Proven leading/managerial skills
  • Always acts as a role model
  • Very good communication skills
  • Good negotiation skills
  • Very strong business acumen and strategic thinking
  • Ability to think end to end
  • Good project management skills
  • Excellent analytical skills
  • Excellent numerical skills
  • Advanced MS Excel skills
  • Good knowledge of MS Office (PP, Word)
  • Fluent in English n writing and speaking

Educational Background/ Minimum requirements:

  • Qualified to Master’s Degree level or equivalent relevant experience
  • 5+ years of work experience in Demand Planning or a similar field
  • 3-5 years management experience
  • Experience in the sporting goods industry preferred

Find more.

|Source: Online/KSU

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