FILA announced on the 17th that it has launched the ‘Let’s Be Dynamite’ Collection with the brand global model BTS.
The FILA X BTS Let’s Be Dynamite Collection is the third official collaboration collection between FILA and BTS, following last year’s ‘Love Yourself’ and last February’s ‘Now ON’ collection.
Inspired by songs and music videos, the collection is characterized by suggesting a fresh and refreshing fashion style with colorful colors and various graphic designs.
The FILA X BTS Let’s B Dynamite Collection consists of a total of 20 types of clothing, shoes, and accessories such as sweatshirts, hoodies, shoes, string bags, and pouch bags.
A collaboration icon that combines FILA’s F logo and BTS’ official logo was placed throughout the product, and the iconic graphic, color, and artwork elements found in the Dynamite music video were reflected in the product.
It has a lively and colorful atmosphere as if it was moved from a music video, and it is composed of casual items of sports street style.
For the T-shirt, the Dynamite title graphic was used as a graphic design point, with disco signs, palm trees, and basketball hoops that were representative backgrounds in the music video.
The FILA performance running shoe ‘FILA Neuron 5 Nucleus’ was also reborn as a collaboration version wearing the main color symbol in the Dynamite music video.
The string bags and pouch bags that add wit by applying the symbolic poses of each member in the music video and various characters in graphics also attract attention.
Let’s Be Dynamite Collection will be released in two rounds.
Clothing products released in the first phase are currently available for purchase at FILA stores nationwide and the official FILA online store.
Accessories will be released sequentially by item from the 30th, and shoes will also start pre-order from the 30th.
A special gift is also prepared for customers who purchase the collection.
When purchasing clothing worn by a BTS member in the Let’s B Dynamite Collection advertisement, a photo card with the member’s appearance and a strap key ring will be presented.
A poster set (3P) is provided to customers who purchase more than 100,000 won.
A FILA official said, “We wanted to communicate with customers in a special way by planning a meaningful collaboration collection with the theme of Dynamite, the first song of BTS’s Billboard single chart.”