The two tags have announced a special distribution partnership for North American Hush puppies. The initiative will make DSW Designer Shoe Warehouse the exclusive in-store distributor of Hush Puppies by 2022.
“We are thrilled to launch this partnership and have our line of optimistic, colorful, and comfortable products exclusively available at DSW stores across the US and Canada. DSW’s strong position as a footwear industry mainstay makes them the ideal retailer to reintroduce our iconic brand to the next generation of Hush Puppies consumers”, commented Kate Pinkham, General Manager & Vice President of Hush Puppies.
“Hush Puppies is a wonderful brand for Millennials who desire both style and comfort in their busy, on-the-go lifestyles. We continue to deliver differentiated products to our customers, and this exciting new partnership between DSW and Wolverine Worldwide is a great opportunity to further build our robust assortment of brands that meet all our customers’ needs. DSW customers have enjoyed Hush Puppies for years, and we are delighted to become the sole physical destination for this iconic brand in North America”, added DSW’s Chief Merchandising Officer Jim Weinberg. Find more..