Home / FASHION / Asics Japan to hold a launch event for NOVABLAST 2 that runs wildly

Asics Japan to hold a launch event for NOVABLAST 2 that runs wildly

[Japan] Asics Japan to hold a launch event for NOVABLAST 2 that runs wildly
A talk show between fashion learning advisor Hideaki Makino and model and brand director Kotoko Yamaga. Picture: Collected
Asics Japan is launching a running shoe ‘NOVABLAST2’ that uses FLYTEFOAM BLAST (flight foam blast), a lightweight sponge material with excellent resilience developed independently on the midsole, on the front from July 21st (Wednesday), Asics Online Store, ASICS They are sold at directly managed stores and at sporting goods stores nationwide.

NOVABLAST is a running shoe with a voluminous design that allows you to feel lightness and excellent resilience the moment you put it on, and emphasizes the freshness of running. The ‘dump’ designed in the center of the outsole deforms and restores when a load is applied, so you can feel the sensation of bouncing like a trampoline.

At the launch event held on July 9th (Fri), Mr. Shingo Masmoto of the Performance Running Development Team of the Asics Performance Running Footwear Development Department explained, “It has improved stability compared to its predecessor.” ① It is said that the shape of the midsole is doubled to prevent it from coming off excessively, at the same time ② the engineered mesh with varying density depending on the part, and ③ the tongue wing structure that integrates the upper and the tongue to improve the fit.

In addition, Eur Cleancon of the US Footwear Design Team in the Design Department of the ASICS Performance Running Fitwear Division explained, “The midsole is a design inspired by Japanese origami, and it creates a sense of stability through ‘shear deformation’.”

There are men’s (standard, wide) and women’s (standard) versions, and the price is 17,600 yen (tax included).

At the launch event, a talk show was held between fashion learning advisor Hideaki Makino and model and brand director Kotoko Yamaga.

Source: Online/KSU

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