Home / JOB / MANAGER BRAND COMMS ORIGINALS, BRAND ADIDAS, INDIA

MANAGER BRAND COMMS ORIGINALS, BRAND ADIDAS, INDIA

MANAGER BRAND COMMS ORIGINALS, BRAND ADIDAS, INDIA

Purpose & Overall Relevance for the Organization

Implement the Global Brand Strategy, ensuring consistent deployment throughout India, delivering all relevant Brand KPIs for Originals business.

KEY RESPONSIBILITIES:

  • Implement and support in the execution of the India Brand Marketing Activation calendar and plan local market initiatives where relevant
  • Draft strong marketing briefs & lead the process of agency briefings, creative development, event management and activation roll-out for all campaign & business objectives.
  • Support in creating marketing plans and strategies in sync with business plans, annual marketing calendar, drive Brand campaigns and product launches along with all stakeholders.
  • Drive a pan-India strategy with a focus on key strategic cities ensuring excellence in execution and delivery against Brand KPIs.
  • Collaborate with Social and Sports Marketing team to develop India Social Influencer Marketing strategy from identification to talent activation, including budget allocation recommendations.
  • Build brands presence across art, culture music & fashion to create meaningful collaborations.
  • Create and enhance cross department collaboration, PR, Social, Creative & Media Agency relationships, and influencer relationships that drive them to deliver exceptional performance with a ROI-driven mindset.
  • Ensure consistent and elevated brand positioning across all consumer touchpoints. Focus on delivering the global brand strategy in a locally relevant and meaningful way, enhancing adidas brand image, position and reputation amongst consumers, in accordance with brand guidelines, design formats and marketing principles.
  • Ensure on time planning & leadership alignment of brand & product campaigns followed by on-time reporting aligned with internal processes and expectations.
  • Provide a clear vision and direction to indirect teams with relevant objectives and KPIs.
  • Curate powerful local initiatives and brand moments – ability to translate global creative concepts for local relevance and identify key local cultural moments
  • Contribute to the planning of the India Omni-channel Marketing activation calendar

OTHERS

  • Follow all the set protocols for approvals, documentation and budgeting in accordance with audit guidelines and approval matrix.
  • Identify brand-building areas, consumer touch-points; bring in industry best practices and innovations in-line with the objective of Brand.
  • Drive checks, monitoring/tracking standards, media trends, up-to-date global guidelines and provide timely feedback with action plans for effective market planning.
  • Maintain a close watch on the financial aspects of all campaigns and programs, such as budgets, expenditures, timelines and Return-On-Investment.
  • Implement timely roll-out of tactical campaigns to enhance the consumer reach and engagement.
  • Track & monitor campaign performances, draft evaluation reports, drive business learnings/ROI’s for future campaigns.

KPI’S:

  • Share of Voice in PR & Social
  • Share of Search – Google
  • Brand Health KPIS (Brand momentum, Spontaneous purchase intent, etc.)
  • Market Share v Plan
  • Execution excellence in brand concepts/stories
  • Innovative & Noteworthy campaigns
  • Market Direct Brand Contribution vs Plan
  • MWB management – Timelines & Audit Protocols

KEY RELATIONSHIPS:

  • Sports Marketing & Communities Team
  • Social & PR/Newsrooms team
  • Regional / HUB- BU Head & Activation Managers
  • CTC & Merchandising Team
  • Key Account Managers and Sales team
  • External Agencies
  • NTP & Finance Team
  • Digital & CRM Managers
  • Omni Channel Team

KNOWLEDGE, SKILLS AND ABILITIES:

  • Significant knowledge of the full marketing mix (advertising, events & activations, sponsorship, retail)
  • Ability to absorb global guidance, integrate local insights and curate local storytelling
  • Project management of integrated marketing campaigns
  • Ability to collaborate internally and with external partners
  • Demonstrated relationship management working with influencers, celebrities or Public Relations
  • Avid multi-tasker, operate independently keeping a focus towards time-management.
  • Demonstrated relationship management working with experiential agencies and new age media.
  • Good understanding of the creative thinking and development process. Eye for details – tenacious about ‘peeling the layers’.
  • Ability to constantly think out of the box
  • Have a in depth knowledge of the culture of music, fashion, art and sneaker culture

OTHERS

  • Ability to work across multiple functionswith exemplary cross-functional collaboration, resourcefulness and influencing skills.
  • Persuasive ‘Impossible is Nothing’ attitude and a drive for continuous improvement.

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Business or a minimum of 7 years equivalent professional experience, ideally in Marketing/PR background
  • Strong understanding of Microsoft office with a focus on Word, Excel and Powerpoint
  • Candidates with a flair for creative development process, content creation, viral marketing will have an advantage.
  • Perfect candidate will have interest in Sports (DNA), as a participant or be strongly influenced by sporting culture.

Find more.

Source: Online/KSU

Leave a Reply

Your email address will not be published. Required fields are marked *