Musinsa, an online fashion store, announced on the 31st that it will introduce 6 types of waste tire recycling collaboration collections (4 classic shoes and 2 comfort insoles) between leather shoe brand YASE and Hankook Tire.
The representative products are ‘Zero Derby Shoes’ with a clean silhouette, and ‘Zero Chelsea Boots’ with classic round toe details and bold lines unique to Chelsea boots.
The quality of the product has been further enhanced by maintaining the brand strengths of Yase, which emphasizes creative design and practical functions.
Musinsa promoted a collaborative collection with Yase and Hankook Tire to promote and practice the value of resource recycling.
This collaboration is a recycling project that utilizes rubber, the main material of tires and shoes, and recycled waste tires that are worn out and reprocessed into shoe outsoles.
In particular, to emphasize the message of a sustainable environment, eco-friendly materials made from 100% sugar cane residues were also used in the product package including shoe boxes, product tags and pamphlets.