New York, NY – October 26, 2021 – New Balance celebrates the historic 50th running of the 2021 TCS New York City Marathon with its “It’s that New York Energy” campaign. Featuring real runners and New York City’s most famous running routes, this campaign brings to life the energy that has continued to grow around the marathon since its first running in 1970. In celebration of the 50th running of the marathon there will be special events and activations in the week before the race, out-of-home advertising, digital marketing and on-course cheer parties in addition to limited edition 50th branded New York City marathon apparel and footwear capsules.
“What an incredible accomplishment to not only celebrate 50 years of this world-famous race, but to have grown from four loops of Central Park and only 127 runners, to tens of thousands of runners with a route through all five boroughs,” says Tom Carleo, VP of Running at New Balance. “We aim to sustain the excitement of the 50th running through special edition apparel and footwear capsules and are thrilled to welcome runners back to the marathon in November.”
New Balance launched footwear and apparel collections celebrating the 50th running of the TCS New York City Marathon earlier this year. The capsules were inspired by Central Park as the original route of the marathon and include accents of black and gold to highlight this year’s special theme. “Central Park was truly the inspiration for a large part of the apparel collection,” says Jeff Garabedian, Apparel Product General Manager. “Central Park plays such an important role in the history of this race, and we wanted to make sure that it got a chance to shine in the collection. We also wanted to make sure to highlight the 50th running of the marathon, which is represented in the black and gold apparel offerings.” The apparel capsule includes classic items like the Official Marathon Windcheater Jacket with a suggested retail price of $135. Another key piece is the TCS New York City Marathon PMV Shutter Speed Jacket retailing at $235 which features an allover iridescent, pliable woven fabric. Other items include a range of tops and bottoms in both Impact Run and Q Speed featuring the “50th running” emblem with suggested retail prices of $55 and $50 respectively. Footwear includes limited edition colorways of the Fresh Foam 1080v10 retailing at $175 and the FuelCell Prism for $134.99. The New Balance TCS New York City Marathon edition of the FuelCell RC Elite v2 is also featured in the collection, and has a suggested retail price of $250.
To keep spirits at an all-time high during race week, New Balance is sponsoring a live episode taping of Ali Feller’s, Ali on the Run podcast. Ali will interview Team NB Athletes Emma Coburn and Dani Jones, and New Balance Ambassador, Selena Samuela, on how they’re all connected, not by their workouts or approaches to fitness, but by how they use running as a tool for their mental health. The live taping will take place in New York City where attendees will be able to listen to panelists and ask them questions. The podcast will air in the weeks after the marathon. Find more.