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Portuguese footwear returns to the biggest window in the world

Portuguese footwear returns to the biggest window in the world

Micam starts on September 19th. Assistant Secretary of State for the Economy, João Neves, visit Portuguese delegation at MICAM.

It is one of the most anticipated returns. After a year without in-person editions, the attention of the footwear industry is once again focused on Micam, in Milan. In September, the Italian city is once again the epicenter of the footwear industry. From the 19th to the 21st of September, after a one-year interruption, Fiera Milano will once again host what is considered the largest footwear fair in the world.

The Portuguese delegation at MICAM has the participation of 34 companies, in a long-awaited return. “MICAM is the main fair in the sector and is very relevant for national companies, as it brings together the biggest players in the sector worldwide,” says Luís Onofre. For the President of APICCAPS, the Portuguese presence at the fair “is of utmost importance for resuming business”.

The Portuguese Government will be represented at MICAM, through the presence of the Deputy Secretary of State for the Economy, João Neves.

The presence at MICAM is part of the promotional strategy defined by APICCAPS and AICEP, with the support of the Compete 2020 Program, and aims to consolidate the relative position of Portuguese footwear in foreign markets, where the sector exports more than 95% of its production.

Hall 6 reopens
The opening of Hall 6 is one of the good news for this edition. Due to the increase in the number of entries, the organization of the largest footwear fair in the world decided to open Pavilion 6, in addition to Pavilions 1 to 4 initially planned. This is relevant news given the number of national companies that usually exhibit in this pavilion.

“We can finally go back to the traditional format. Our companies need to meet players in person and re-establish relationships. We work tirelessly to ensure all the tools necessary for the relaunch of the industry”, says Siro Badon, Head of MICAM.

The MICAM edition is, once again, aligned with a set of other fashion industry events that aim to bring together the main events in the same week. Together, these events will be responsible for the presence of more than 1600 exhibitors.

Restart Together events include the DaTE fair, specializing in sunglasses, HOMI Fashion & Jewels Exhibition, dedicated to the jewelery sector, MICAM, Mipel – dedicated to the leather goods sector, THEONEMILANO, dedicated to women’s clothing and, lastly, Line apelle . Find more.

Source: Online/KSU

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