Global sports brand PUMA has launched Royal Challengers Bangalore (RCB) athleisure range as part of its three-year strategic partnership deal the company signed with the franchise in March this year.
ET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take down and replica jerseys. It also had rights to launch a fan-wear range of polo tees, shorts, pants, flip flops and caps.
PUMA said the new athleisure collection will offer RCB fans an opportunity to showcase their passion for the team all year round by sporting merchandise that has been reimagined through a fashion lens.
Drawing inspiration from street art and urban graffiti, the athleisure range boasts of quirky graphics and bold colours. Dropping right in time for the T20 season, the collection comprises of apparel for men and women, including t-shirts, hoodies and trackpants. Find more.