Purpose & Overall Relevance for the Organization:
To ensure planning and execution of the brand communication plans in North America, to reach brand KPIs target with full cooperation of Soccer BU, global and US Comms.
Lead the strategic planning and implementation of all brand communication activities for our Major League Soccer sposnorship, in close collaboration with the business unit director, brand communications lead, sports marketing and category management teams.
Align with BU team to develop a yearly calendar of product launches and stories for adidas’ Major League Soccer partnership
Lead in the development of strategic plan, calendar, toolkits, and go-to-market plans of our Major League Soccer sponsorship to inform own retail, ecomm and Key Account planning and execution, and other key channels.
Responsible for the daily management of internal and external resources (creative and media agencies) in campaign briefings and execution
Maintain a deep operational relationship with BUs and channel heads to ensure full coordination of brand activities and compliance with brand activation calendar
Collaborate with Key City managers, Account activation, trade marketing teams to activate MLS campaigns
Social Media & PR Teams
Brand Communications Team
Global Soccer BU
Major League Soccer league office
Creative & Media Agencies
Executional excellence in brand concepts/stories
MLS sell-through and growth
Knowledge, Skills and Abilities:
Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.
Fluent in English (writing and verbal)
A team player with strong interpersonal skills
High level of organization with a structured, methodical way of working
Advanced skills across all Microsoft office software
Good at building relationships across a variety of levels
Digital marketing and paid media experience
Requisite Education and Experience / Minimum Qualifications:
4 years + broad marketing experience across all areas
2 years+ experience managing communications in a leading sports/and or fashion brand environment
Degree educated preferably in a Marketing discipline