At Adidas, the drive to improve its environmental impact has become an integral part of its business — at every level. “We have teams fully dedicated to sustainability and identifying new technologies, innovations, materials, designs and processes that are sustainable,” said Caroline Lew-Wolf, VP of business development for Adidas North America. Like many fashion and footwear players, the company has set a goal for its entire supply chain to be carbon neutral by 2050, in support of the targets outlined in the Paris Agreement that aim to curb rising global temperatures and the resulting climate change.
But if you think that 30-year timeframe means Adidas is moving slow, you’re wrong. It also has set a more-aggressive deadline of 2025 to reach carbon neutrality for its own operations, and to reduce the carbon emissions of its products by 15%. By that year, it also aims for nine out of 10 products to be sustainable (right now, six out of 10 are).
The company’s efforts have already earned it high marks with consumers. In an April survey of nearly 5,000 men and women globally, conducted by Stifel and Morning Consult, Adidas scored in the top five among all active/casual brands, based on its environmental sustainability, ethical business practices and community stewardship. Find more.