Home / FASHION / Unbound says the former M&S Axis to help drive its own-brand clothing strategy

Unbound says the former M&S Axis to help drive its own-brand clothing strategy

Unbound says the former M&S Axis to help drive its own-brand clothing strategy

Unbound Group CEO Ian Watson has exclusively told Just Style that he will work with new chief product officer and former M&S executive Sarah Davies to develop the company’s distinctive apparel strategy.

Online multi-brand retail platform Unbound Group named former M&S and Arcadia executive Davies as chief product officer earlier this week.

Speaking exclusively to Just Style, Watson said he would work with Davies to create the company’s clothing strategy.

“Phase one of our entry into the apparel market will be through Unbound Group’s curated partner programmer. We are currently in advanced discussions with a number of third-party brands, and will launch in summer 2022.”

|Source: Online/SZK

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