We are extremely grateful and honored to have won the highest number of Gold Awards and a total of 8 Awards at Digital Marketing Awards 2021 hosted by Bangladesh Brand Forum for NINO ROSSI- Rukhe Dao Breast Cancer campaign.
The goal of this year’s Breast Cancer campaign was to drive awareness on early detection through a self-check process to help identify the symptoms of breast cancer. With this campaign, we successfully managed to break taboos and spark conversations regarding breast cancer. The campaign received an astounding response from the mass with around 15,000 registrations in the self-check app among whom 2,500+ successfully detected breast cancer symptoms and 650+ contacted Ahsania Hospital for doctor appointments. In addition, the campaign video crossed 5K shares and 900K engagement from the audience on social media.
Our gratitude goes out to all our beloved fans for their unwavering support and our creative partner Lie To Eye- LTE for their incredible dedication. Here’s to reaching many more milestones together as a team, we couldn’t have asked for a better ending to this year!