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With the reopening of the school, the demand for Bata is increasing in the third quarter

With the reopening of the school, the demand for Bata is increasing in the third quarter

Ms. Vidhya Srinivasan, the Chief Financial Officer at Bata, in a conversation with CNBC-TV18, shared that with schools reopening in different parts of the country, Bata has been observing a pick-up in demand in the third quarter.

She added that while currently 15% of Bata’s total stores are franchise stores, Bata is working towards taking that percentage to 25-30% in the next couple years. In order to accomplish this, Bata is moving towards signing more and more revenue sharing contracts which are a win-win for both landlords and the organization.

She was happy to share that work from home due to COVID-19 has led to a certain casualization in what we wear and Bata has been in line with these changes by launching a number of new product categories, including the latest launch – Floatz, which is doing really well in the market.

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-By Bata India Limited

|Source: Online/KSU

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